Last week in my sociology class (how I abhor you, G.E. left until my last quarter, full of freshman sporting their ID cards in lanyard pouches about their necks) we watched this documentary called Merchants of Cool. The documentary wasn't really shocking, it simply detailed that the entertainment industry is ruled by giant conglomerates who are busy You-Got-Mailing their way into our brain-cases. It also described how these empires employ special baby-faced professionals (Andy Milonakis?!) who seek out "cool" kids and infiltrate their sub-cultures with the intent of popularizing it for evil capitalist gains. Now, I know I'm being trite, but I thought that the concept of cool deserved a little meditation.
My interest in the documentary was focused almost entirely on the choice of wording. The phrase "cool" seems to have become vaguely immortal. It transcends the harsh realities that ground up trends like "savage" and "sweet" (yes, sweet is over). Parental types utter it all the time when figuring out how to play BeJeweled on their Blackberry. Although my personal tastes tend more toward "bitchin," I am not immune to saying cool when confronted with say, someone doing a kickflip on their skateboard in a halfpipe built of boxes behind the Safeway. I looked it up on Urban Dictionary [Long aside: Not a usual reference point for me, but some guy I know IM-ed me yesterday and said that he was "sprung" and then followed up with a link to the word on Urban Dictionary. After clicking around for awhile I learned that the meaning of the phrase "drink champagne on a beer bottle budget" and advice on how to leave your girl if she is acting "klingy"]. Anyway, the entry on Urban Dictionary for "cool" implies that it is relaxed and never goes out of style and (most importantly) no one will ever laugh at you for saying it. Apparently cool is the safest verbal road away from embarrassment.
So, in the spirit of the immortality of the phrase, and because my boyfriend said that my blog needed more lists, what follows is a list of the things that come to my head immediately as being cool.
1) Melodramatic and poorly edited literary magazines full of melodramatic poetry and thinly concealed politics.
2) Professors who write their lecture outlines on the board.
3) Soothing prose about early America. [I never eat pancakes without thinking: "Then sit down he did, as they urged him, and lifting the blanket cake on the untouched pile, he slipped from under it a section of the stack of hot, syrupy pancakes. Royal forked a brown slice of ham from the frying pan...and Alamanzo filled up his coffee cup."]*
4) Zealous internet fan communities.
5) Hour-long teen dramas from the late-nineties.
6) High school newspapers.
7)Boring BBC adaptations of boring British novels.
8)Unpopular eateries.
9) N. Baker's The Mezzanine. [I'm going through a revival phase. After gifting it to someone last week I re-read it, and am re-enamored. People are lucky that I don't block-quote the hell out of that thing all over the interweb.]
*That's The Long Winter; I don't want the internet police knocking on my cyber-door with their virtual mag-lites.
My interest in the documentary was focused almost entirely on the choice of wording. The phrase "cool" seems to have become vaguely immortal. It transcends the harsh realities that ground up trends like "savage" and "sweet" (yes, sweet is over). Parental types utter it all the time when figuring out how to play BeJeweled on their Blackberry. Although my personal tastes tend more toward "bitchin," I am not immune to saying cool when confronted with say, someone doing a kickflip on their skateboard in a halfpipe built of boxes behind the Safeway. I looked it up on Urban Dictionary [Long aside: Not a usual reference point for me, but some guy I know IM-ed me yesterday and said that he was "sprung" and then followed up with a link to the word on Urban Dictionary. After clicking around for awhile I learned that the meaning of the phrase "drink champagne on a beer bottle budget" and advice on how to leave your girl if she is acting "klingy"]. Anyway, the entry on Urban Dictionary for "cool" implies that it is relaxed and never goes out of style and (most importantly) no one will ever laugh at you for saying it. Apparently cool is the safest verbal road away from embarrassment.
So, in the spirit of the immortality of the phrase, and because my boyfriend said that my blog needed more lists, what follows is a list of the things that come to my head immediately as being cool.
1) Melodramatic and poorly edited literary magazines full of melodramatic poetry and thinly concealed politics.
2) Professors who write their lecture outlines on the board.
3) Soothing prose about early America. [I never eat pancakes without thinking: "Then sit down he did, as they urged him, and lifting the blanket cake on the untouched pile, he slipped from under it a section of the stack of hot, syrupy pancakes. Royal forked a brown slice of ham from the frying pan...and Alamanzo filled up his coffee cup."]*
4) Zealous internet fan communities.
5) Hour-long teen dramas from the late-nineties.
6) High school newspapers.
7)Boring BBC adaptations of boring British novels.
8)Unpopular eateries.
9) N. Baker's The Mezzanine. [I'm going through a revival phase. After gifting it to someone last week I re-read it, and am re-enamored. People are lucky that I don't block-quote the hell out of that thing all over the interweb.]
*That's The Long Winter; I don't want the internet police knocking on my cyber-door with their virtual mag-lites.
1 comment:
1. Slobs
2. The “Oh Shit” poster
3. Nasally voices
4. This blog
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